(i.e.,)
Go To Market Strategy on a Page
How we take the AI-Native (i.e.,) to market. One community, one engine, one launch window.
Internal · GTM Quarter · July 2026
Quarter Theme: Go To Market
AI Practice fully launched to market by end of quarter
Shared signal of success: the Leads and Opportunities pipeline in The Hub filling out. Everything else (BD hire, pricing, platform build) is in motion, not headline.
CommunityCultivate informed corporate innovators
→
TrustBrand as the informed voice, cutting through AI noise
→
OpportunityWarm, engaged community members, not cold starts
→
BD ProcessLead to conversion, micro-site as key asset within it
→
GrowthLand and expand in large enterprise, starting with TMCA
The ladder: Marketing strategy → digital marketing strategy → website and tools. Strategy first, technology second. The website is an asset in the BD process, not the process itself.
Who
The Informed Corporate Innovator
- Primary audience: heads of digital and enterprise leaders with a growth mindset, grounded in wisdom, not change cowboys
- Australian enterprise focus: practical and real, not startup hype
- Alumni network: former team members now in executive seats
- Industry Advisors: senior leaders each paired with an external advisor opening doors (internal seeding first)
Where
Digital + Physical Destinations
- Micro-site: key BD asset, public launch end of September
- Leaders lunch, Oct 21: approx. 15 CMOs, GTM complete well before
- Annual conference and meetups on the community roadmap
- LinkedIn (10k subscribers), plus podcast and newsletter under exploration in the new tool arsenal
What
Thought Leadership via Practices
- Practices drive the content stream; working content expected within weeks
- Credible insertion into a market polluted with white papers: differentiated, not more noise
- AI discoverability: feed the models so we lead in AI search. A 12-month credibility build, run diligently in the background
How
The Marketing Stack
- Claude Enterprise is the first branch of the stack, launching now, ahead of our own native OS
- Not CMS-first: personalised digital experience with CMS capability
- Hub integration + automation so a firm our size can run this without getting buried
- Brand-consistent agentic tools: agents produce assets that look like (i.e.,) by default
Launch Runway
Now + 2 weeks
Discovery. Team inputs, best practice references, tool scan. Rhys delivers the overall marketing strategy back.
August
Strategy locked. Reference websites tightened, implementation begins, content stream and strategy brought together.
End September
Public launch. Micro-site and GTM complete in market.
October 21
Leaders lunch. Approx. 15 CMOs. Launch must be well established before this moment.
Ongoing
Feed the beast. AI discoverability and model credibility as a continuous background discipline.
Everyone
A 1 to 2 page input on our digital marketing strategy from your position of knowledge: best practice references, sites we like, marketing activity that inspires. Condensed into the strategy.
Seth
AI search strategy: zoom out on how discovery works for our audience, and how we ensure discoverability and credibility through the models.
Lucy + Rhys
Claude Enterprise implementation and training prioritised; internal brand refresh paused until agentic tooling needs are clear.